According to Deadline , the world’s largest movie theater chain AMC Theaters saw revenue increase 11% to 1.1 billion USD, along with impressive numbers in the fourth quarter of 2023 thanks to two concert films by Taylor Swift and Beyoncé.

‘All the sales increase is due to Taylor Swift and Beyoncé’

In 2023, both music icons Beyoncé and Taylor Swift shined brightly with their epic world tour, filling stadiums with fiery performances and capturing the moment. through emotional music videos.

Not only did they contribute to boosting the global economy last year, but both stars also helped the AMC Theater movie theater chain grow strongly in revenue in the fourth quarter of 2023 thanks to the release of two concert films , The Eras Tour. and Renaissance .

Mr. Adam Aron, CEO of AMC Theaters, said all revenue increases in the fourth quarter of 2023 were driven by Taylor Swift and Beyoncé.

The total number of people going to theaters was 51.9 million, an increase of 4.7% over the previous year.

“It is especially notable that AMC has benefited from industry-leading efforts in the successful distribution of two concert films , Taylor Swift: The Eras Tour and Renaissance: A Film By Beyoncé .

Although total box office revenue declined, in the fourth quarter compared to the same period last year, AMC’s revenue increased 11.5%.

Literally all of the increase in revenue and AMC’s was because we showed these two movies in theaters in the US and internationally,” said Adam Aron.

Taylor Swift: The Eras Tour was released in October, grossing more than $180 million domestically and $261 million worldwide.

From the first day of release, Taylor Swift’s historic 168 minutes quickly broke box office records and achieved the most impressive opening number ever for a concert film.

Renaissance: A Film By Beyoncé opened in December and grossed $33.9 million domestically and $43.9 million worldwide.

No less than The Eras Tour, Beyoncé’s nearly 3-hour long film also created an explosion in its first week of release and became the film with the highest opening revenue in early December in two decades.

In response to the resounding success of two outstanding concert films, AMC representatives sent their thanks to both Taylor Swift and Beyoncé:

“We send our deepest gratitude to two world-class artists for entrusting AMC with the opportunity to collaborate and premiere their two masterpieces”.

In addition, the CEO of AMC Theater also shared that in addition to the above two films, the industry’s box office revenue last year was quite gloomy due to continuously facing the prolonged impact of dual strikes. .

However, he also has faith that the box office will begin to grow again as soon as March 2024.

168 minutes of history of Taylor Swift The Eras Tour

Taylor Swift in a gorgeous pink sequin outfit sang while inviting everyone to join in the game of love, she sang: “I can show you extraordinary things: magic, madness, paradise, guilty”.