In the latest move, Lionel Messi officially signed a multi-year cooperation agreement with the company worth 170 million USD.

It’s been less than a year since Lionel Messi moved to America. The former PSG star created a revolution in football here. Messi also positioned himself as the face of the revolution with his performances on and off the field.

As his popularity continues to grow with each passing day, the Argentina captain has landed a blockbuster deal with retail giant Lowe’s worth $170 million. El Pulga is said to have teamed up with the superstar. NFL star – Travis Kelce in this lucrative deal.

Sharing about the partnership on his Instagram account, Lionel Messi said: “I understand the importance of a good assist and that is why I am happy to join Lowe “s. The most useful home improvement company. And together, we will break another tectonic record. Today, we are making history by supporting each of our loyal members Lowe 100 points for their next project.”

Accordingly, the Argentine player signed a multi-year contract with the company with the main focus on the upcoming Copa America.

The addition of Messi is a big plus for the company, as the Argentina captain is the first football player to join this brand. With Argentina being favorites to win the Copa America, Lowe’s could benefit from Messi’s image during their campaign at the tournament.

Lionel Messi has sparked a new era for American football. Thanks to his enormous popularity, the Inter Miami captain has brought new perspectives to the sport of King in the United States. Despite being away from home, M10 could receive the full support of their fans this June as La Albiceleste look to defend their Copa America title.