This has made many Taylor Swift fans skeptical, when the Blank Space singer with the success of The Eras Tour was previously announced as having the highest-grossing tour of all time. surpassed the threshold of 1 billion USD. What’s the truth?
Pollstar revealed that its survey is based on data provided by the artists’ teams. Therefore, Taylor Swift’s failure to announce official data has caused the female singer to be absent this time.
Therefore, Madonna became the artist with the highest-grossing global tour to date. With an average ticket price of 208.85 USD, the pop icon has an average total revenue of nearly 2.8 million USD and has sold 13,378 tickets per night. From that data, in 65 concerts of the Celebration Tour, the “pop queen” sold more than 856,247 tickets for 34 stops.
Following closely behind Madonna is Bad Bunny with revenue of 174.6 million USD from the Most Wanted Tour. Next, Luis Miguel with 169.4 million USD, U2 with 135 million USD and Karol G rounded out the top 5 with 111 million USD. The top 10 also includes Bruno Mars ($102 million), Coldplay ($100 million), Seventeen ($74 million), Eagles ($69 million) and Nicki Minaj ($66 million).
According to macro statistics, the tour business industry is slowing down in the first half of this year after a period of continuous rapid growth since the pandemic. It is known that this year there was no significant relative increase/decrease compared to previous years.
Accordingly, in 2023, overall revenue recorded is 51.1% higher than in 2022 and 64.7% higher in total revenue per music night. But in 2024, there will be no spike greater than 17% or decline greater than 15%.
The report also said that the performance industry’s total global revenue in 2024 will reach $3 billion for the first time, up from $2.83 billion in 2023. Last year saw exponential growth compared to 2022.
In North America, Bad Bunny topped the total revenue from shows with 174.6 million USD. Madonna ranked right behind him with $148 million, followed by U2 ($135 million), Luis Miguel ($100 million) and Eagles ($69 million).
This report comes in the context of a sharp increase in ticket sales even though many big artists have had to cancel tours in the past because they could not sell tickets. For example, the American rock group The Black Keys had to end their international tour early, while Jennifer Lopez had to change her name and switch from performing songs from her new album to singing hits in her music career. .
