Argentinian superstar Lionel Messi appears in the commercial with a sunny smile and a face full of confidence. Here, Messi’s character went into a bar by the beach and ordered a beer.

Super Bowl is the championship match of the American professional football tournament. This is considered one of the country’s top sporting events.

According to Marca newspaper (Spain), Messi’s entry into the Super Bowl advertising industry not only diversifies his presence in the market. That also contributes to increasing the audience’s excitement before America’s iconic sporting event. The Super Bowl is expected to take place on February 11.

According to the New York Times (USA), a 30-second advertisement at Super Bowl 2023 costs 7 million USD.

However, fans are still unclear whether Messi can appear in Super Bowl 2024 or not. Because he and his teammates at Inter Miami Club (USA) are still rushing to practice for the big fight with Al Nassr on February 2.

If he appears at this year’s Super Bowl, Messi will create a big craze in sports other than football. Not only that, the influence of the Argentine superstar also contributed to increasing sales and the number of spectators coming to watch this event.