In El Pais newspaper, professor Juan Revenga of San Jorge University (Spain) wrote an article of more than 10,000 words with the title “Las mentiras detrás del agua mineral de Cristiano Ronaldo” (roughly translated: The following lies Ronaldo’s mineral water brand).
Professor Juan Revenga has expertise in nutrition and biology and is also a member of the Spanish nutrition organization (FEDN).
In the article, the Spanish professor bluntly pointed out the “commercial antics” that Ronaldo performed with the URSU9 mineral water brand. In particular, the owner of this brand is Aguas Mineras de Avila Company, which was also acquired by this 38-year-old striker not long ago.
Ronaldo advertises nonsense
First, Ronaldo wrote an advertisement about this water line on Twitter with the content: “We are making one of my life’s dreams come true: investing and providing you with the essence of life water. and health. What has played an important role in making me who I am today is URSU, alkaline water and anti-oxidants”.
Professor Juan Revenga uses scientific arguments and evidence from documents from the European Food Safety Authority (EFSA) as well as the University of San Jorge to show that: Ronaldo and his team have exaggerated about the effects of URSU9.
He was even skeptical about Ronaldo’s personal nutritionist, Aitor Sánchez, being “economically impacted” when conducting scientific research on the benefits of alkaline water. Then use that same topic to give a speech at the URSU brand launch.
“Ronaldo using his status as a professional football player to talk about how alkalinity in water can prevent oxidation and help him have the body he has today is extremely meaningless. In fact, the pH level is The introduction in that type of water is 9 but in reality when measured it is only 8.62”, Mr. Juan concluded.
Ronaldo’s company shows signs of commercial fraud
URSU’s advertising campaign features a key image showing water taken from a spring in El Oso, Avila town, Spain. This is also where the headquarters of Aguas Mineras de Avila Company is located.
Professor Juan Revenga writes: You can check for yourself when searching for “El Oso, Ávila” on electronic maps to see if there are any waterfalls or streams there. Apparently the picture in the ad is in Arganil, Benfeita, Portugal, and the name of that waterfall is Cascata da Fraga da Pena.
“Ursu in Latin means bear. With this inspiration, they created a story about bears often visiting the stream to drink water to explain the name of the town with 400 years of history. While in the documents Regarding the place name authenticated by the El Oso City Council, the origin comes from ‘lutosus’ – meaning ‘muddy'”, Mr. Juan wrote.
Currently, Cristiano Ronaldo’s side has not reacted and this player still posts articles with the mineral water brand name attached on his social network accounts.
