The name Taylor Swift is “making waves” globally. From being said to have the ability to change the results of the 2024 US Presidential election, boosting the US economy to generating huge amounts of revenue in each country to perform.

Between Taylor Swift being sought after by Australia and Thailand, or the female singer saying no to Korea to perform in Japan, the audience thinks it is understandable that the billionaire star is sought after by countries.

Because before that, just by appearing at NFL matches, rugby events received twice as much attention.

Many people benefited after Taylor Swift declared her feelings for Travis Kelce.

Women love watching basketball thanks to Taylor Swift

According to experts, Taylor Swift helped the Kansas City Chiefs team reach new heights, bringing the team a profit of up to 331.5 million USD. Before that, the rugby tournament was only of interest to a portion of Americans. When the love story between the billionaire singer and football player Travis Kelce began, everything was different.

“If we take the base of 7 billion people in the world, they can name Formula 1 athletes, or the English Premier League, but the NFL is not sure. Until Taylor Swift dated a Kansas City Chiefs player, That motivates audience interest and brings Travis Kelce’s name to the next level,” said Eric Smallwood, president of Apex Marketing Group.

According to a Lending Tree survey, 13% of Americans are more interested in football thanks to Taylor Swift.

Even NFL Commissioner Roger Goodell acknowledged the positive impact the singer brought to the football industry. “Their love story helps Swift fans get to know the NFL. It’s great that the league is getting so much attention. We welcome that,” Goodell said.

Following the Taylor effect, the football team sees benefits from selling merchandise, calling for sponsorship, selling tickets and increasing the number of followers on social networks. The NFL witnessed a sudden increase in viewership, especially female audiences watching matches increased significantly.

Taylor Swift “credited” bringing women to the basketball court.

“That was unprecedented. Now anyone who follows the NFL has heard the audience or the media mention Taylor Swift at least once,” Smallwood said.

From September 24, 2023 to January 22, 2024, the equivalent brand value of Chiefs increased to 331.5 million USD. According to experts, this value refers to brands advertising on media and social networks.

In addition, experts even called the numbers on social networks “astronomical”, beyond imagination. The Kansas City Chiefs gained 400,000 followers when Kelce and Swift went public with their relationship. In just one month, 400,000 more people followed the team, making the Chiefs the third most followed team in the NFL.

The Taylor effect also attracts audiences to pay more attention to NFL matches. The Chiefs’ AFC Championship game against the Baltimore Ravens had approximately 55.5 million viewers, up 17% from the previous year and becoming the most watched game in history.

The NFL just recorded the highest number of female regular viewers. The figures for teenage girls increased 53%, the increase was 24% for women aged 18-24 and 34% for women 35 and older. Additionally, a total of more than 2 million women were watching basketball when Swift started attending games. This means that football matches have more advertising opportunities on television.

The Wrap also noted that the Taylor effect resulted in a 20% increase in funding. The effect even boosts sales. After the singer’s first appearance at Arrowhead Stadium, t-shirt sales increased by 400%.

This year’s Super Bowl was also recorded as the tournament with the most expensive ticket prices ever, averaging 10,752 USD/ticket, 70% higher than last year.

Matt Sapaula, senior councilor at financial marketing firm PHP Agency, looks ahead, and gives Travis Kelce a word of warning.

“Swift brings fans to the NFL. But Travis Kelce, watch out. She has a big impact on his game. And don’t forget, Taylor has many songs about breakups. Hope he’s not one pay a high price”, Matt Sapaula stated his opinion.

Make money thanks to the Swelce brand

Before Taylor Swift announced her love affair with Travis Kelce, the Eras Tour pumped $48 million directly into the city. And now, Swelce (the term for the love story of two stars) makes the whole city stir, businesses cannot stand still.

Cameron Mitchell’s restaurant, where Swelce dined after Taylor Swift’s first appearance in the NFL, received 4,900% more searches on Google, an unbelievable number.

Chris Harrington and his girlfriend Kathryn Cacho run an antique store at the Westside Storey in Kansas City. The store received an order from Taylor Swift, including a red sweater from the 1990s and a beanie with the number 87, the same as Kelce’s shirt number.

After announcing that Swift’s outfit arrived from her store, Cacho’s phone was flooded with messages. She sold out all 200 orders within a few hours. The store’s business achieved 10 times more revenue after the series of matches.

Kansas City is now becoming a new investment hot spot. An electronics company from Japan is building a $4 billion factory to produce batteries for electric vehicles with a scale of 4,000 people.

Taylor Swift and Travis Kelce’s fashion is sought after by fans.

Meanwhile, Brittany Mahomes, wife of midfielder Patrick Mahomes, owner of KC Current, said Kansas City will be the first professional women’s sports venue in the world.

“In every meeting I go to, the first three questions are about Taylor Swift. Travis Kelce’s purchase of a million-dollar home in Kansas City, the singer’s frequent visits to the Midwest, this will be a lucrative potential boost. economy,” Jessica Palm, vice president of the Kansas City Area Development Council, told USA Today.

Not only does it have a positive impact on Kansas City’s economy, Swelce’s love story accidentally helps fashion brands make money. The number of searches for the boldly cut pants the female singer wore to the Super Bowl final increased by 311%. The number of people searching for the brand also increased by 210% in just 48 hours.

During the season, Taylor Swift and Travis Kelce became fashionistas, “PR for money-making brands, including Kidsuper and Collina Strada. Amiri’s sequined denim set worn by Travis Kelce backstage increased searches. to the fashion house by 317%, bringing in revenue of 312,000 USD for the fashion house.

According to Katie Essing, a professor at the University of Missouri, the couple’s love positively impacts the economy, giving many brands the opportunity to widely promote.

“Brands now only pray for Swelce to wear their clothes, or at least a nod to promote the brand, even though the amount of money is not small. But if successful, the value of media impact (index MIV) that Taylor Swift and Travis Kelce brought is extremely big”, said Katie Essing.